Sample Video
Lessons to be learned from this session are:
- What is the marketing environment ?
- Microenvironment and Macroenvironment
- Product Life Cycle (PLC)
- Boston Consulting Group matrix (BCG matrix)
- SWOT analysis
- TOWS analysis
Marketing Situational Analysis
By : Growtwopro
- 1- Intro to situation analysis 9 minutes
- 2- Micro-environment analysis (Competitors - Suppliers - intermediaries - company - customer) 50 minutes
- 3- Macroenvironment analysis 26 minutes
- 4- Product Life Cycle (PLC) 31 minutes
- 5- BCG Matrix 27 minutes
- 6- SWOT & TOWS Analysis 15 minutes
- 7- Situational analysis case study 34 minutes
- 8- Situational analysis - Q&A 18 minutes
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