Marketing Strategy | GTP staging

G R O W T W O P R O . . .

Sample Video

🔹 Key Learning Outcomes:

Marketing Planning & Strategy Basics
Market Segmentation & Variables
Target Market Evaluation & Selection
Positioning Concepts & Strategies
Differentiation & Competitive Advantage
Ansoff’s Growth Strategy Matrix
Pharmaceutical Case Applications & Exercises

Marketing Strategy

By : Growtwopro

1- About the trainer & learning outcomes 5 minutes
2- What is marketing planning? 3 minutes
3- What is the Marketing Strategy Concept? 4 minutes
4- What is the story of STP? 9 minutes
5- What is the sequence of STP? 2 minutes
6- What is the segmentation process? 8 minutes
7- How to identify the bases of segmentation? 10 minutes
8- PLAVIX® is a real example for Segmentation & Targeting 14 minutes
9- What are the characteristics of effective segmentation? 4 minutes
10- Checkpoints about the part of Segmentations 4 minutes
11- Group exercise - 4 cases for segmentation 23 minutes
12- Q&A in the part of Segmentation 10 minutes
13- How to evaluate the market segments? 10 minutes
14- Five factors to be considered in targeting 5 minutes
15- What is the positioning process? 4 minutes
16- Positioning examples for International Brands 9 minutes
17- Positioning examples for Pharmaceutical Brands 6 minutes
18- How to identify competitive advantages (POPs & PODs)? 8 minutes
19- How to choose the right competitive advantages? 7 minutes
20- How to write a positioning statement? 3 minutes
21- The five keys of positioning a pharmaceutical product 3 minutes
22- Group exercise - 4 cases of positioning statements 12 minutes
23- Ansoff grid (Growth Strategy Matrix) 7 minutes
24- Q&A in the part of marketing strategy 15 minutes

Marketing strategy: Segmentation, Targeting and Positioning

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Sophia

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