SOSTAC: Marketing Plan Scheme | GTP staging

G R O W T W O P R O . . .

Sample Video

🔹 Key Learning Outcomes:

Marketing Basics & Management Concepts
Brand Journey Framework (Where to Play, How to Win)
Situational Analysis (SWOT, BCG, Market Definition)
Customer Insights & Competitive Analysis
SOSTAC Model (Situation, Objectives, Strategy, Tactics, Action, Control)
Marketing Mix (7Ps) Applications
IMS Terminology & Data Interpretation

SOSTAC: Marketing Plan Scheme

By : Growtwopro

1- Marketing management orientation 9 minutes
2- Marketing concepts 5 minutes
3- Brand journey 3 minutes
4- SOSTAC model 2 minutes
5- Situational analysis - Micro Enviornment 5 minutes
6- Situational Analysis - Macro environment 6 minutes
7- Situational Analysis - SWOT 6 minutes
8- Situational Analysis - BCG Matrix 3 minutes
9- Questions on the part of BCG Matrix 6 minutes
10- Buying process & leavarage points 8 minutes
11- Situational Analysis - Competitors analysis 2 minutes
12- Marketing definitions elements 19 minutes
13- Marketing Objectives 3 minutes
14- Marketing strategy & customer insights 20 minutes
15- Competitor assessment template 5 minutes
16- Benefits ladder 5 minutes
17- Examples of brochures slogans 4 minutes
18- Tactics & marketing mix 5 minutes
19- Visual aid components (Brochure) 1 second
20- Actions and marketing budget 3 minutes
21- IMS Definitions 2 minutes

Introduction to marketing management

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