Sample Video
Lessons to be learned from this session are:
- ✓ What is OTC marketing?
- ✓ OTC Marketing Focuses on:
- ✓ OTC Marketing plan Involve:
- ✓ Dimensions of OTC Marketing plan
OTC Business
By : Growtwopro
- 1- What is OTC business and what does it focus on 20 minutes
- 2- OTC markting plan - situational analysis and strategy 22 minutes
- 3- OTC marketing plan - define the taregt segment 14 minutes
- 4- OTC marketing plan - Push and pull strategy 26 minutes
- 5- Product Price Place and Customer Cost Convenience 20 minutes
- 6- The key elements of pharmacy visual merchandising 31 minutes
- 7- Overview of discount types and trade promotions 15 minutes
- 8- Antibiotic product case study - OTC Business 29 minutes
- 9- Antidiarrheal product case study - OTC business 8 minutes
- 10- PPI product case study -OTC Business 12 minutes
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