Sample Video
Lessons to be learned from this session are:
- Situational analysis
- Objectives settings
- Strategy
- Tactics, Budgeting & Control
Marketing Plan Workshop
By : Growtwopro
- 1- Introduction - Situational analysis 9 minutes
- 2- Macroenviroment problem 20 minutes
- 3- Proglimax Case Study, market Data sales and Rx 1 hour 8 minutes
- 4- Internal Data Analysis 16 minutes
- 5- SWOT and TOWS analysis 17 minutes
- 6- Ansoff matrix 16 minutes
- 7- BCG Matrix , Q and A 53 minutes
- 8- Market attractiveness and business competitive edge 30 minutes
- 9- Forecasting 1 hour 23 minutes
- 10- STP and sources of business 59 minutes
- 11- Positioning Statement 19 minutes
- 12- Product and pricing strategy 10 minutes
- 13- STP & Forcasting Discussions 27 minutes
- 14- Introduction to tactical plan 7 minutes
- 15- How marketing process is be done 6 minutes
- 16- Buying journey 1 hour 9 minutes
- 17- Buyer persona 53 minutes
- 18- Budgeting and Market budget calculation 33 minutes
- 19- Tactics 1 hour 3 minutes
- Situational analysis manual - CPM
- CAGR Proglimax Anti-diabetes Case study sheet
- Oral anti diabetic Sales data 2020 to 2022
- RX MAT SEP 2020 to 2022 PRODUCT - SPECIALITY - REGION
- Forecasting & Strategy Building
- Forecasting Template
- Source of business - Marketing Strategy
- Tactics Budgeting and Control Manual - CPM
- Brand Manager - Relaunch Case study
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