Anti-Diarrheal Marketing Plan | GTP staging

G R O W T W O P R O . . .

Sample Video

🔹 Key Learning Outcomes:

Marketing & Management Orientation Concepts
Brand Journey & SOSTAC Framework
SWOT/TOWS Analysis Applications
Market Definition & Leverage Points
Competitive Strategy (Porter’s Model)
Market Segmentation & Customer Insights
IMS Data, KPIs & Evolution Index Usage

Anti-Diarrheal Marketing Plan

By : Growtwopro

1- Diapecta case overview 1 minute
2- Introduction of situational analysis - Diapecta Case 3 minutes
3- SWOT Analysis - Diapecta Case 11 minutes
4- TOWS Analysis - Diapecta Case 1 minute
5- IMS & RX Index analysis - Diapecta Case 6 minutes
6- Competitor analysis - Diapecta Case 1 second
7- Q&A in the part of Situational analysis 6 minutes
8- Case study insights in terms of Marketing Objectives - Diapecta Case 16 minutes
9- Setting objectives from the point of view of participants - Diapecta case 5 minutes
10- Setting objectives from the point of view of trainer - Diapecta case 11 minutes
11- Q&A in the part of objectives setting 4 minutes
12- Segmentation basis of Diapecta Case 10 minutes
13- Creating 3 hybrid of segment profiles 4 minutes
14- Selecting target market segment - Diapecta Case 3 minutes
15- Positioning statement of Diapecta Case 1 minute
16- Customer Buying Journey - Diapecta Case 10 minutes
17- Selecting leverage point & behavioral objectives - Diapecta Case 3 minutes
18- Q&A in the part of Customer Buying Journey - Diapecta Case 2 minutes
19- What is the drivers & barriers in the buyer persona of pharmacists? - Diapecta Case 9 minutes
20- Implementation plan template - Diapecta Case 4 minutes
21- Investment plan template - Diapecta Case 2 minutes
22- Q&A in the part of Implementation & Investment Plans 2 minutes
23- Selecting the right channel for pharmacists (Lower 80% tier) - Diapecta Case 2 minutes
24- Q&A in the part of channel choosing filter 1 minute
25- Team Exercise - How to calculate breakeven point using P&L Template 26 minutes

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1 year ago 20
Sophia

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1 year ago 20
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